How to Optimize Your House for Sale Listing in a Real Estate Portal

How to Optimize Your House for Sale Listing in a Real Estate Portal

Generally, when one wants to sell or rent a home, they decide to take the old traditional route of using a real estate broker for the purpose by paying a small commission out of the deal amount. However, in recent times, due to the ever rising number of online property portals on the internet, the trend is shifting towards selling property online. This trend has become increasingly popular especially among the Indian youths and is expected to improve gradually as online selling tends to reduce time and brings transparency to such transactions by providing accurate and valuable information about the project along with experts reviews, etc. A key aspect of online property sale involves the process of optimization and proper marketing to potential home-buyers which in turn gives the seller the opportunity to select from multiple offers which he or she has received for it. The proliferation of the internet has ensured that the listing reaches all the corners of the world and hence a greater number of potential buyers/renters are informed. People don’t buy just listings; they buy lifestyles. Therefore, it’s important that instead of just reiterating specs and data one develops a special narrative in their marketing of what it’s like to live in the home. Here are certain things one should keep in mind while advertising on online portals to make it more effective: Pricing: Price is the main attraction for buyers and by far the biggest differentiator. Underpricing of the property will result in lower returns. But if you overprice, especially when the market sentiment is not very upbeat, the house may not find any...